If you live in Bozeman, expect to see this playing on NBC during the news and a few other times a day. I wish I had more time to work on it, but all in all it turned out pretty for the limited time I put into it.

This style is called "Kinetic Typography." I'm a big fan of using Kinetic Typography for a commercial, its simple and really catches the eye. Plus you can't help but read the text, which makes it like saying everything twice. We'll see how effective it is, but I have a hunch its going to better than most local commercials.

This was all done in Adobe After Effects, and if I get enough time I might do a Kinetic Typography Tutorial.

Also, if you encode something like this into a mov with Sorensen 3 as the codec, it ends up looking great on YouTube (because its the same codec flash uses). Just a little tip.